I read this book in hardback and it's fascinating. Forrest Mars was a far differnt person than M.S. Hershey. As read this book I realized that to understand Hershey, you also must understand Hershey's chief rival: Mars.

This book is probably the lushest Hershey book in terms of photos. A must for any Hershey collection. Produced by Dart Flipcards using the vast resources of the Hershey Community Archives. Of particular interested are the large number of boxes and labels from the Lancaster plant before milk chocolate and before the town of Hershey.

The A&E cable network's long-running series, "Biography," is a stellar example of television at its best. And this installment is one of their finest (I'm being objective, right?). For anyone who wants to learn Hershey story, this is a great place to start.